Brand Management

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NMIMS Global Access – Brand Management

School for Continuing Education (NGA-SCE)

Course: Brand Management

Internal Assignment Applicable for June 2023 Examination

Assignment Marks: 30


  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
  • Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%

Mr. Sharma is planning to launch a new health and wellness app that will provide users with customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app


NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Brand Management

Internal Assignment Applicable for June 2023 Examination

  1. What are the various types of brand elements that you would suggest for the health and

wellness app? (10 Marks)

  1. What are the criteria for selecting appropriate brand elements that will resonate with

the target audience and communicate the app’s key benefits? (10 Marks)

  1. M/s Man Machine Company is a new player in the market that deals in high-quality men’s grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in their products to ensure that their customers are getting the best quality grooming experience. However, they are struggling to differentiate themselves from established competitors in the market.
  2. As a consultant, explain four steps to develop a strong brand for Man Machine

Company. (5 Marks)

  1. Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand

(5 Marks)



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