Business Communication

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication

Internal Assignment Applicable for December 2023 Examination

Assignment Marks: 30


All Questions carry equal marks. All Questions are compulsory

All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

All answers to be written individually. Discussion and group work is not advisable.

Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

Students should write the assignment in their own words. Copying of assignments from other students is not allowed

Students should follow the following parameter for answering the assignment questions

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
  1. Meher is a communications consultant, fairly an unknown field. However, her customers know how she makes a real difference in their way of reaching out to their clients. Meher handles all the communication channels that her customers need to use in their business. Their email communications, their social media communications, their web presence, and literature that goes out from their offices. She also conducts training for her


NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication

Internal Assignment Applicable for December 2023 Examination

customers so that they can use the strategies and make themselves effective. One basic tip that Meher likes to always follow and share with people is controlling the style and tone of communication. Considering this case, please share the rules or strategies that you covered

about controlling the style and tone of communication, in your course. (10 Marks)

  1. Praful is working for a research institute as research associate for archaeological projects. As a part of his job, Praful needs to write to various departments of the government for access to forts and geographical areas for research. Help Praful to develop a routine request draft towards asking for information and action to these departments. (Write the letter to Archaeological Survey of India about visiting 2 forts in 6 months).

(10 Marks)

  1. Sumana is heading HR of a PR agency in a big city. She is rather known for being bluntly honest. However, she is always appreciated for being logical. While she will be honest in her negative feedback about performance reviews or when rejecting any job application, she always gives clear reasons, which work as positive feedback for the receivers. In light of this, answer the following questions.

a) Put forth strategies for effectively rejecting job applications. (5 Marks)

b) Share a strategy for sharing negative performance reviews. (5 Marks)



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