Consumer Behaviour

 

NMIMS Global Access- Consumer Behaviour

School for Continuing Education (NGA-SCE)

Course: Consumer Behaviour

Internal Assignment Applicable for June 2023 Examination

Assignment Marks: 30

Instructions:

• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
• All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
• Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

Assessment Parameter	Weightage
Introduction	20%
Concepts and Application	60%
related to the question
Conclusion	20%

For Numerical Answer

Assessment Parameter	Weightage
Understanding and usage	20%
of the formula
Procedure / Steps	60%
Correct Answer &	20%
Interpretation

1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a

Home Theatre System explain how what are the Rational and Emotional Motives for

purchasing SONY or BOSE Home Theatre System. (10 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behaviour

Internal Assignment Applicable for June 2023 Examination

1. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.

(10 Marks)

1. Answer the following:
2. What is acculturation? Give 5 product or services that the Indian consumer has adopted

for their regular consumption as a result of Acculturation. (5 Marks)

1. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and

2 examples of optimism / positivity has been used to drive customers to either buy

certain products or stop them from buying certain products / services. (5 Marks)

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