Digital Marketing

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Digital Marketing

Internal Assignment Applicable for December 2023 Examination

Assignment Marks: 30

Instructions:

All Questions carry equal marks. All Questions are compulsory

All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

All answers to be written individually. Discussion and group work is not advisable.

Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

Assessment Parameter	Weightage
Introduction	20%
Concepts and Application	60%
related to the question
Conclusion	20%

For Numerical Answer

Assessment Parameter	Weightage
Understanding and usage	20%
of the formula
Procedure / Steps	60%
Correct Answer &	20%
Interpretation

Ms. Sophia envisions establishing an innovative app called “Jewels4All” dedicated to offering a wide range of jewelry pieces. Jewels4All will act as a comprehensive aggregator platform for jewelry vendors, both established brands and independent artisans, to showcase and sell their products. The app will also feature a collection of exquisite jewelry designed and manufactured in-house. The app’s unique selling proposition (USP) will be providing customers access to high-quality jewelry at competitive prices, enabled by bulk purchasing and a robust digital marketing strategy.

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Digital Marketing

Internal Assignment Applicable for December 2023 Examination

The company plans to exclusively focus on digital marketing, forgoing traditional media channels.

1. How will you promote Jewels4All on the online platforms? (10 Marks)

1. Assume you plan to launch a campaign to promote the Jewels4All where the main objective is to create brand awareness for the masses. The campaign will be done at the national level with a very high budget. Explain the seven stages for setting up a

marketing campaign for the brand Jewels4All. (10 Marks)

3.

1. Explain the key activities involved in the campaign set up for the Brand Jewels4All.

(5 Marks)

1. What are the key activities involved in monitoring the campaign for Jewels4All?

(5 Marks)

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