International Business

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Business

Internal Assignment Applicable for June 2023 Examination

Assignment Marks: 30

Instructions:

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
  • Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
Interpretation

Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your

product globally suggests measures to overcome them.? (10 Marks)

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Business

Internal Assignment Applicable for June 2023 Examination

Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries.

(10 Marks)

Q3. Read the following case study carefully and then answer the questions that follow:

Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.

  1. Explain your market entry strategy to launch the EV bicycles in South Africa.

(5 Marks)

  1. Explain major global pricing policies. Which of these pricing policies would you

consider while launching the EV bicycles in South Africa? (5 Marks)

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