International Marketing

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NMIMS Global Access- International Marketing

School for Continuing Education (NGA-SCE)

Course: International Marketing

Internal Assignment Applicable for June 2023 Examination

Assignment Marks: 30


  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
  • Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%

Q1. “Think globally, act locally” has been often used in various contexts. Comment on the

same and give your opinion in which areas this term can be applied? (10 Marks)


NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Marketing

Internal Assignment Applicable for June 2023 Examination

Q2. Countries like US have at times stated “America First” as their policy. Do you

consider that our country should adopt “India First” policy? In this context explain how

countries can create barriers to promote their own products. (10 Marks)

Q3. Read the following case study carefully and then answer the questions that follow:

India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.

  1. Explain your strategy to launch Ayurvedic products to global market after the

pandemic? (5 Marks)

  1. Suggest any two Market Entry Strategies for the company to enter global markets?

(5 Marks)



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