Introduction to Retail

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Introduction to Retail

Internal Assignment Applicable for June 2023 Examination

Assignment Marks: 30

Instructions:

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from other students is not allowed
  • Students should follow the following parameter for answering the assignment questions

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
Interpretation
  1. In retail segment, it is said “Whatever is visible is only acceptable”, Considering the fact describe the importance of communicating with customers and examine the

factors/elements that forms a retail image.? (10 Marks)

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Introduction to Retail

Internal Assignment Applicable for June 2023 Examination

  1. “In the congruence of Business Strategy the most important factors affecting the progress of business is called as Pricing”. Understanding the parameters of the business, bring about the different types of price strategy adapted by the retailers in the pursuit of

growth and development? (10 Marks)

  1. “Transforming any business focuses on aligning its road map to operations. Infact, it is said that the operations are a fundamental element in success or failure of nay business.”

a. The operations management assists in bridging the connecting link between how can company survive and company flourish. Considering the concept bring about the tactics in Operations Management from Financial Dimension tactic used to Increase profit margins

and increase Asset Turnover? (5 Marks)

b. Operations Management from Operational dimension focuses on QCD (Quality Cost & Delivery) aspect of business success. Understanding the fact, bring about what are

different components involved in operating a retail business? (5 Marks)

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