New Product Development and Managing Innovation

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: New Product Development and Managing Innovation

Internal Assignment Applicable for December 2023 Examination

Assignment Marks: 30

Instructions:

All Questions carry equal marks. All Questions are compulsory

All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

All answers to be written individually. Discussion and group work is not advisable.

Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

Students should write the assignment in their own words. Copying of assignments from other students is not allowed

Students should follow the following parameter for answering the assignment questions

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
Interpretation
  1. Vinesh works as a product manager for a large multi-national automobile company (eg. Volkswagen, Ford etc.). The company would like to create a new car targeted at youngsters in the age group of 25-35 years. Vinesh is responsible for the end to

(10 Marks)

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: New Product Development and Managing Innovation

Internal Assignment Applicable for December 2023 Examination

end product development process. Describe the approach across the different steps in generic product design and development process that he should follow.

(10 Marks)

  1. Vinesh (from the previous example) has done good job assembling a team. He now has to generate product ideas. What are different idea generation strategies that he can use and

what are the characteristics of each.

3a. Consider that you work for an Android app development company, NeuApps. The company needs your help in analyzing the different types product features for a new fitness tracking app they are developing, using the Kano model? Give a brief description of Kano model and explain the different types of features described by it in the context of a smartphone.

(5 marks)

3b. You are a product manager at a new age start up. A friend of yours is setting up a company and would like understand the nuances of Intellectual Property Rights? Explain the different types of IPR and the need for considering IPR during a new

product development. Provide an example for each type of IPR. (5 Marks)

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