Research Methodology

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Research Methodology

Internal Assignment Applicable for December 2023 Examination

Assignment Marks: 30


All Questions carry equal marks. All Questions are compulsory

All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

All answers to be written individually. Discussion and group work is not advisable.

Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
  1. Compare and contrast qualitative and quantitative research methods. Apollo hospitals wants to investigate the factors contributing to patient satisfaction in their hospitals. Develop a research plant using mixed-method approach and outline the steps you would

take to conduct research. (10 Marks)


NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Research Methodology

Internal Assignment Applicable for December 2023 Examination

  1. Netflix is interested in examining the relationship between user interface design and customer satisfaction. How would you design an experimental study to investigate this relationship, and what variables would you manipulate and measure? (10 Marks)
  2. The once-promising metaverse, envisioned as the future of virtual reality, has faced a remarkable and abrupt downfall. Its rise and fall present a unique opportunity to explore the intricate challenges of constructing interconnected virtual worlds. This article investigates the contributing factors to the metaverse’s demise and examines the valuable lessons learned from this ambitious venture. Originally introduced as “Meta,” an offspring of popular media such as “Tron” and “Second Life,” the metaverse gained significant attention and investment frenzy. However, a lack of clear direction and coherent vision for the product ultimately led to its decline. As the tech industry shifted its focus to generative AI, the fate of the metaverse was sealed, landing it among the failed ideas in the tech industry’s graveyard. This short-lived and inglorious ending of the metaverse serves as a harsh critique of the tech industry that once championed its creation.
  3. Develop qualitative questions for conducting interview to understand if Metaverse

has actually failed? (5 Marks)

  1. Interview 4-5 respondents for with the questions formulated and generate themes to

evaluate the future of metaverse? (5 Marks)



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